of the Future
Let your vision
into the future.
Are you a UK-based
with the vision
to reimagine the
SUV interior of
50 years’ time?
Our SUVs keep
We’re giving you
the chance to
Win a 5-day trip for
you and a friend to
Hyundai’s HQ in Seoul,
"The City of the Future". (Smithsonian Magazine)
We want design students studying in the UK to harness their design genius and create a vision of a future Sports Utility Vehicle interior.
It is predicted that in 50 years’ time all SUVs will be driverless – which means that current interior designs will be obsolete. Removing the necessity for forward facing seats, steering wheels and windows, SUVs may become an extension of our homes or offices. But what will these interiors of the future look like?
Hyundai prides itself on its commitment to innovation and forward thinking. We want you to reflect that in your design.
Get noticed and get ahead.Download Entry Guidelines
The winner and a friend will be sent on an
exclusive trip to Seoul, South Korea, plus
£1,000 spending money. Let your design of
the future take you to the "City of the Future."*
Complete with a tour of the factory where
Hyundai's designs come to life, there couldn't
be a more perfect place for you to get
inspiration for your future.
The winner and runners up will also have
their submissions showcased on the Hyundai
website, which receives millions of visits
annually. Have your work displayed alongside
exclusive insights from leaders in the worlds
of design and motoring.
This could prove an unparalleled opportunity
to get your work noticed by key influencers at
globally prestigious companies.
We’ve assembled a team of influential
experts from the world of motoring, tech
and design to make the all-important call.
They’ll be looking for innovation, future
proofing, design and sustainability. Full
judging criteria can be found here.
Meanwhile, let’s meet the team you’ll
need to impress...
Geraldine Tan is the editor of Little Big Bell, a London based, award winning interiors and lifestyle blog. She has been featured extensively in the press and most recently voted as the top 5 UK Instagram accounts to follow in the Evening Standard. With her signature style of all things bright and colourful, Geraldine has worked extensively with high profile companies on styling, photography and content creation projects. She has collaborated with a wide portfolio of brands, from Pantone, to American Express, Samsung and more.
Seetal Solanki is the Founder and Director of Ma‑tt‑er, a materials research design studio. Working across the design industry for over 13 years, she has worked with the likes of Alexander McQueen, Nike and Puma. Ma-tt-er’s mission is to explore the untapped potential of materials with an emphasis on a more responsible future. Seetal also teaches Interior Design and Information Experience Design at the Royal College of Art. Clients include The Design Museum and Selfridges.
As well as writing about cars in his role as Deputy Features Editor at CAR Magazine, James also has a background in design having graduated from Coventry University with an MDes in Automotive Design. He has driven everything from superminis to supercars and from concept to competition cars. With such a wealth of first-hand experience, James has developed a strong sense of what works from a design, engineering and ergonomics perspective.
This competition is now closed. The winner will be contacted on 23rd February, with highly commended entries published here shortly afterwards. For more information, see T&Cs. If you had difficulties entering the competition due to problems with the PDF upload, please contact email@example.com no later than midday 6th February, 2018. Hyundai reserve the right not to accept late entries.
Innovators of the Future – Terms & Conditions
Your submission has now be received. The winner will be contacted via email by 18:00 (GMT) on 23rd February, with the winning and shortlisted entries included on innovators.hyundai.co.uk shortly after.
You can follow the progress of the competition on social via #IOTF2018.