Hyundai Innovators of the future

Show us the future of SUV interior design

Enter our
of the Future
SUV interior
Let your vision
transport us
into the future.

Are you a UK-based
design student
with the vision
to reimagine the
SUV interior of
50 years’ time?

Our SUVs keep
moving forward.
We’re giving you
the chance to
move forward
with them.

Win a 5-day trip for
you and a friend to
Hyundai’s HQ in Seoul,
"The City of the Future". (Smithsonian Magazine)


The Competition

We want design students studying in the UK to harness their design genius and create a vision of a future Sports Utility Vehicle interior.

It is predicted that in 50 years’ time all SUVs will be driverless – which means that current interior designs will be obsolete. Removing the necessity for forward facing seats, steering wheels and windows, SUVs may become an extension of our homes or offices. But what will these interiors of the future look like?

Hyundai prides itself on its commitment to innovation and forward thinking. We want you to reflect that in your design.

Get noticed and get ahead.

Download Entry Guidelines


The winner and a friend will be sent on an
exclusive trip to Seoul, South Korea, plus
£1,000 spending money. Let your design of
the future take you to the "City of the Future."*
Complete with a tour of the factory where
Hyundai's designs come to life, there couldn't
be a more perfect place for you to get
inspiration for your future.

The winner and runners up will also have
their submissions showcased on the Hyundai
website, which receives millions of visits
annually. Have your work displayed alongside
exclusive insights from leaders in the worlds
of design and motoring.

This could prove an unparalleled opportunity
to get your work noticed by key influencers at
globally prestigious companies.

*Smithsonian Magazine


We’ve assembled a team of influential
experts from the world of motoring, tech
and design to make the all-important call.
They’ll be looking for innovation, future
proofing, design and sustainability. Full
judging criteria can be found here.

Meanwhile, let’s meet the team you’ll
need to impress...


Geraldine Tan is the editor of Little Big Bell, a London based, award winning interiors and lifestyle blog. She has been featured extensively in the press and most recently voted as the top 5 UK Instagram accounts to follow in the Evening Standard. With her signature style of all things bright and colourful, Geraldine has worked extensively with high profile companies on styling, photography and content creation projects. She has collaborated with a wide portfolio of brands, from Pantone, to American Express, Samsung and more.


Seetal Solanki is the Founder and Director of Ma‑tt‑er, a materials research design studio. Working across the design industry for over 13 years, she has worked with the likes of Alexander McQueen, Nike and Puma. Ma-tt-er’s mission is to explore the untapped potential of materials with an emphasis on a more responsible future. Seetal also teaches Interior Design and Information Experience Design at the Royal College of Art. Clients include The Design Museum and Selfridges.


As well as writing about cars in his role as Deputy Features Editor at CAR Magazine, James also has a background in design having graduated from Coventry University with an MDes in Automotive Design. He has driven everything from superminis to supercars and from concept to competition cars. With such a wealth of first-hand experience, James has developed a strong sense of what works from a design, engineering and ergonomics perspective.


After lengthy deliberations, our panel of judges have selected Emily Armitstead (Leeds Art University) as the first winner of Hyundai's Innovators of the Future competition, 2018. Also making the shortlist as runner-up was Thomas Chapman (University of Creative Arts), with Faye David (University of Creative Arts), Gabriel Bhalodia (University of Surrey) and Lucy Fricker (Leeds Art University), all highly commended.

All shortlisted submissions will be showcased on this page at the end of March.

Full T&Cs can be found below.

Innovators of the Future – Terms & Conditions

  • 1. Information on how to enter and prizes forms part of the terms of entry. Entry into the competition is deemed acceptance of these Terms and Conditions (“the Terms”).
  • 2. Entry is only open to UK residents aged 18 years or over who must also hold a valid passport from the following countries:
    • i. UK
    • ii. Any other country which is a member of the European Union
    • iii. USA
    • iv. Canada
    • v. Australia
  • 3. UK residents with passports outside these areas may enter subject to taking full responsibility for their own Visa applications.
  • 4. Employees (and their immediate families) of Hyundai (“the Promoter”) and agencies associated with this Hyundai Innovators of the Future Promotion (“the Competition”) are ineligible to enter.
  • 5. Entry to the Competition commences on 20th November 2017 at 13:01 (GMT) and concludes on 4th February 2018 at 23:59 (GMT), (“the Competition Period”).
  • 6. The Competition is a true competition based on individual design skill. Participants (“the Entrants”) may only enter via the Competition landing page and must submit the following for consideration by an independent panel of Judges (“the Judges”):
    • i. Entrants must submit a PDF of their work (“the Submission”). Original designs only. Submission must be 5 pages or fewer. It will remain at Judge’s discretion whether they review any additional pages.
    • ii. The Submission may include designs of any medium the Entrant chooses.
    • iii. The Submission must fulfil the judging criteria, whereby designs must be submitted that depict the interiors of SUV cars of the future. These will be scored by subject experts in accordance with:
      • i. Innovation
      • ii. Future proofing
      • iii. Design
      • iv. Sustainability
      Entrants are strongly encouraged to review the Innovators of the Future Entry Guidelines (“the Guidelines”) for a full list of judging criteria, found here.
    • iv. Entrants must accompany designs with a maximum 300 word summary to include:
      • i. Their vision for SUVs of the future
      • ii. An explanation of how their design/designs hit each of the 4 key criteria (innovation, future proofing, design & sustainability).
    • v. PDFs must begin with a cover page, including only:
      • i. Entrant’s full name
      • ii. Entrant’s Date of birth
      • iii. Entrant’s postal address
      • iv. Entrant’s University/College (where applicable). Not being at a University or College will not affect the success of an Entrant’s Submission.
      • v. Any relevant social handles should the Promoter wish to share Entrant’s work. Provision of social handles is strictly not a condition of entry and not providing them will not affect an Entrant’s chances of winning. Before judging, cover pages will be removed in the presence of an independent observer.
      • vi. A headshot of the Entrant for publicity use, including within any future press material or to accompany any potential winning or shortlisted designs featured on
      Any Submissions missing this information may be discarded by the Promoter.
    • vi. The submitted PDF may include references to other owned resources such as personal websites for any content that cannot be sufficiently presented in PDF form such as interactive content or links to a data transfer site for the download of video or 3D content. Any such content must nevertheless be presented within the PDF submission and it will remain at Judge’s discretion whether additional resources are reviewed. If on a website, or social platform – e.g. YouTube – this must be titled ‘Innovators of the Future’ and relevant to the Competition. Any additional work or design experience/portfolio work unrelated to the judging criteria should not be included.
    • vii. Submissions may not include stock imagery in place of Entrant’s own.
    • viii. Submissions must respect copyright. Copyrighted work will not be considered and should not be submitted.
    • ix. Submissions should not contain offensive images or material. Designs should not be heavily branded.
  • 7. On selecting a Competition winner (“The Winner”), the Promoter reserves the right to request the Winner to provide proof of identity, proof of UK residency status at the nominated prize delivery address and/or proof of entry validity, in order to claim prize.
  • 8. Acceptance of proof of identification, UK residency status and entry considered suitable for verification is at the discretion of the Promoter. In the event that a Winner cannot provide suitable proof, the Winner will forfeit the prize in whole and no substitute will be offered.
  • 9. Use of a false name or address will result in disqualification.
  • 10. All Submissions must be submitted directly by the person entering the Competition (the Entrant).
  • 11. Only one Submission per person is permitted. Equally, this must be a solo Submission. Collaborative Submissions will not be considered.
  • 12. No responsibility can be accepted for Submissions lost, delayed or corrupted, or due to computer error in transit.
  • 13. Incomplete and incomprehensible Submissions will be deemed invalid.
  • 14. The Promoter reserves the right to verify the validity of Submissions and to disqualify any Submission which, in the opinion of the Promoter, includes objectionable content, profanity and/or potentially insulting, inflammatory or defamatory statements. The Promoter reserves the right to disqualify any Entrant who tampers with the entry process, who submits a Submission that is not in accordance with the Terms or who has, in the opinion of the Promoter, engaged in conduct in entering the Competition which is fraudulent, misleading, deceptive or generally damaging to the goodwill or reputation of the Competition and/or Promoter. This includes Submissions conducted by automated online software applications designed to create more than one Submission for a single Entrant by falsifying and or manipulating an Entrant’s details such as creating false e-mail addresses. The Promoter reserves the right to disqualify a Winner if the Promoter becomes aware that the Winner and/or the Winner’s Submission is of a type described in this clause.
  • 15. The Promoter reserves the right to amend or alter the Terms.
  • 16. The Promoter and agencies associated with this Competition reserve the right to showcase any Competition Submissions, as well as their name, biography and headshots, on their owned channels, including and social platforms.
  • 17. The Winner will receive a 6 day, 4 night trip for two from London to Seoul (as well as an additional 1 night which will be spent travelling by air, the first day is spent in the UK travelling by air).
  • 18. The Winner may choose one person to accompany them (“the Guest”), who must also be 18 years or over and satisfy the criteria as set out in Clauses 2 and 3.
  • 19. The prize (“the Prize”), valued at approx. £4,000 (RRP), will include:
    • i. Two return train fares from the nearest UK station to Winner’s submitted address to London Heathrow.
    • ii. Two return economy airfares from London Heathrow to Seoul (airport taxes and fuel surcharges included).
    • iii. Four night stay at 5 star hotel in Seoul – standard twin or double room only. Breakfast included.
    • iv. A guided tour of Hyundai Asan factory
    • v. A guided tour of Namyang Research and Development Centre
    • vi. A guided tour of Hyundai Experience Centre
    • vii. Private car provided to each of the tours and transport provided from the airport to the hotel
    • viii. Private car provided to and from each of the guided tours
    • ix. £1,000 total spending money (£500 per person)
    • x. Travel insurance for Winner & Guest
  • 20. Additionally, the Promoter will arrange for a time the Winner can meet Judge(s) and discuss their winning submission. This will be subject to availability, with a minimum of 1 Judge in attendance at a time to suit both Judge and Winner, location within the UK and transport provided.
  • 21. All other personal expenses (e.g. shopping, mini bar, SIM card, etc.) will be borne by the Winner.
  • 22. The Winner must take up the prize and complete the 6 day itinerary by 11th July, 2018.
  • 23. The Dates chosen must be such that the outbound travel date falls between (subject to change as per Airline’s discretion):
    • i. 12th – 26th April, 2018
    • ii. 30th April – 1st May, 2018
    • iii. 5th – 11th May, 2018
    • iv. 15th – 23rd May, 2018
    • v. 31st May – 11th July, 2018
  • 24. Winner and Guest need to be responsible that each passport has at least 6 months validity from Departure Date and apply for any VISA applications into Republic of Korea if necessary (see Clauses 2 and 3).
  • 25. The Winner and Guest must be fit enough to fly and neither more than 28 weeks pregnant.
  • 26. The Winner and Guest’s name listed in the acknowledgement email must be the authorised traveller of the flight ticket.
  • 27. No tickets are redeemable for cash. They are non-transferable and non re-routable. Once a ticket has been issued, it is not exchangeable or refundable.
  • 28. The Winner will be selected on merit, scored according to categories set by 3 Judges (see clause 6iii). Points will be awarded for how well each Submission satisfies the criteria. Those with the highest scores will be shortlisted by the Judges, and a Winner selected by 13:00 (GMT) on 23rd February 2018.
  • 29. The shortlisted Winner will be contacted via email by 18:00 (GMT) on 23rd February 2018 and has to acknowledge acceptance of the Prize by 13:00 (GMT) on 2nd March 2018 with a copy of their passport details which must match the application.
  • 30. If the Winner cannot be contacted by the Promoter or its nominated agent by 13:00 (GMT) 2nd March 2018, the Promoter will select the next highest scoring Submission based on the selection criteria.
  • 31. The name of the Winner will be placed on the website, no later than 5 days after confirmation of acceptance by the Winner. The names of Highly Commended Entrants will also be published at this time.
  • 32. The Winner’s full name and county is available by sending a self-addressed envelope to ‘Hyundai – Innovators of the future – Winner’, Digital Manager, Hyundai Motor UK Ltd, 728 London Road, High Wycombe, Buckinghamshire, HP11 1HE or by emailing within three months of the Closing Date.
  • 33. Should an Entrant’s contact details change during the promotional period, it is the Entrant's responsibility to notify the Promoter. A request to access or modify any information provided in a Submission should be directed to the Promoter at the following email address:, subject line ‘Innovators of the Future’.
  • 34. The Promoter will not be held responsible for any risks, loss, damage and/or injury associated with the use of the Prize shall be assumed by the Winner.
  • 35. The Winner and Guest must follow the itinerary planned by The Promoter. Should they miss a confirmed engagement, The Promoter reserves the right not to organise and send the Winner and Guest to a replacement engagement.
  • 36. In the event that for any reason whatsoever a Winner does not take an element of the Prize at the time stipulated by the Promoter then that element of the Prize will be forfeited by the Winner and cash will not be awarded in lieu of that element of the Prize.
  • 37. Prize values are based upon the recommended retail prices at the time of printing. The Promoter accepts no responsibility for change in prize value between now and the ultimate Prize redemption date.
  • 38. Once Prizes have left the prize supplier’s premises, the Promoter takes no responsibility for Prizes damaged, delayed or lost in transit.
  • 39. Once booked and approved by the Promoter or an agency associated with this Competition, any changes may incur cancellation fees or amendment fees and are at the cost of the Winner. Once tickets have been issued they cannot be changed. Separate airline conditions apply.
  • 40. The Winner and Guest will not accrue any frequent flyer points from taking the Prize.
  • 41. The Promoter nor the prize supplier/s or their associated companies will be held liable for any loss, damage or injury of the results directly or indirectly from the winner taking part in any aspect of the Prize. Where relevant, the Winner agrees that they take full responsibility for any activities engaged in while travelling and engaging in the Prize package.
  • 42. The Winner and Guest are responsible for all costs not expressly listed as being included in the Prize, including without limitation; meals, entertainment, other travel and accommodation, transfers, passports, visas, re-entry permits, spending money outside of the £1,000 provided, freights, excess baggage, government taxes, departure taxes, ground transportation, any tax liabilities, airport charges, any applicable surcharges and any other related costs.
  • 43. The Winner and Guest must travel on the same flight as each other to their destination and return.
  • 44. It is the responsibility of the Winner to enquire about local issues and conditions at destinations before travel.
  • 45. Neither the Promoter, nor the prize supplier or their associated companies is responsible, to the extent permitted by law, for acts of God, acts of terrorism or war (declared or undeclared) or other events beyond the Promoter and the prize supplier’s control which prevent awarding or acceptance of the Prize in accordance with the Prize description.
  • 46. The Promoter’s decision is final and the promoter will not enter into correspondence regarding the Competition result.
  • 47. The Promoter takes no liability for any tax issues which may arise from accepting a Prize in this Competition. Independent financial advice should be sought as tax implications may arise as a result of accepting the Prize.
  • 48. Except for any liability that cannot be excluded by law, the Promoter (including its officers, employees and agents) excludes all liability (including negligence), for any personal or permanent injury or loss of life; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the Competition.
  • 49. It is a condition of accepting the Prize that the Winner must comply with all the conditions of use of the Prize and the prize supplier’s requirements.
  • 50. In the case of the intervention of any outside act, agent or event which prevents or significantly hinders the Promoter’s ability to proceed with the Competition on the dates and in the manner described in these Terms, including but not limited to vandalism, power failures, tempests, natural disasters, acts of God, civil unrest, strike, war, act of terrorism, the Promoter may in its absolute discretion cancel the competition and recommence it from the start on the same conditions, subject to any written directions in UK Law.
  • 51. The Promoter is not responsible for any incorrect or inaccurate information, either caused by the phone user or for any of the equipment or programming associated with or utilised in this Competition, or for any technical error, or any combination thereof that may occur in the course of the administration of this Competition including any omission, interruption, deletion, defect, delay in operation or transmission, communications line or telephone, mobile or satellite network failure, theft or destruction or unauthorised access to or alteration of Submissions.
  • 52. The Promoter reserves the right in its sole discretion to disqualify any individual who the Promoter has reason to believe has breached any of these Terms, or engaged in any unlawful or other improper misconduct calculated to jeopardise the fair and proper conduct of the Competition. The Promoter’s legal rights to recover damages or other compensation from such an offender are reserved.
  • 53. The Promoter and their associated agencies and companies assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorised access to, or alteration of Submissions, and reserves the right to take any action that may be available.
  • 54. If for any reason this Competition is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any causes beyond the control of the Promoter, which corrupt or affect the administration, security, fairness or integrity or proper conduct of this Competition, the Promoter reserves the right in its sole discretion to disqualify any individual who tampers with the entry process, take any action that may be available, and to cancel, terminate, modify or suspend the competition, subject to any direction given in UK Law.
  • 55. All Submissions become the property of the Promoter. The Promoter collects personal information about you to enable you to participate in this Competition but no further use of this information will be made without prior consent.
  • 56. The Winner agrees to the use of their name and disclosure of country of residence and will co-operate with any other reasonable requests by The Promoter relating to any post-win publicity.