Hyundai Innovators of the future

Hyundai gave UK design students a challenge: to reimagine SUV interior design for 50 years in the future. Our panel of experts judged on innovation, future proofing, design and sustainability - leaving us with one overall winner and some talented runners up. See the shortlisted finalists below.

For a more contemporary vision of automobile design, explore our industry-leading SUV car range.

The Winner

Emily Armitstead

Leeds Art University

Naming Emily as the winner, judges praised her use of recycled materials and the thoughtful execution of this "beautiful design".

Runner Up

Thomas Chapman

University of Creative Arts

Thomas reimagined the driverless car as an "extension of the home" impressing the judges with his "retro-futuristic" vision.

Highly Commended

Faye David

University of Creative Arts

Faye's vision of the future redesigned seating to accommodate long-distance travel and to turn the SUV interior into an adaptable, recreational space.

Gabriel Bhalodia

University of Surrey

Gabriel engineered his design to the idea that driverless cars would be an option rather than the default and was praised for his "innovative approach."

Lucy Fricker

Leeds Art University

Lucy wanted to infuse a feeling of nature in her designs by making the most of natural light and employing a natural colour palette.


We assembled a team of influential experts
from the world of motoring, tech and design to
make the all-important call. They looked for
originality, problem-solving innovation and, of
course, a beautiful design. Full judging criteria can
be found here.

Meanwhile, let’s meet the team our entrants
needed to impress...

Geraldine Tan

Geraldine Tan is the editor of Little Big Bell, a London based, award winning interiors and lifestyle blog. She has been featured extensively in the press and most recently voted as the top 5 UK Instagram accounts to follow in the Evening Standard. With her signature style of all things bright and colourful, Geraldine has worked extensively with high profile companies on styling, photography and content creation projects. She has collaborated with a wide portfolio of brands, from Pantone, to American Express, Samsung and more.

Seetal Solanki

Seetal Solanki is the Founder and Director of Ma‑tt‑er, a materials research design studio. Working across the design industry for over 13 years, she has worked with the likes of Alexander McQueen, Nike and Puma. Ma-tt-er’s mission is to explore the untapped potential of materials with an emphasis on a more responsible future. Seetal also teaches Interior Design and Information Experience Design at the Royal College of Art. Clients include The Design Museum and Selfridges.

James Taylor

As well as writing about cars in his role as Deputy Features Editor at CAR Magazine, James also has a background in design having graduated from Coventry University with an MDes in Automotive Design. He has driven everything from superminis to supercars and from concept to competition cars. With such a wealth of first-hand experience, James has developed a strong sense of what works from a design, engineering and ergonomics perspective.

About Hyundai

Hyundai prides itself on its commitment to innovation and forward thinking. We fostered Innovators of the Future because we're on the cutting-edge of SUV design, , which you can explore in our SUV car range.

By encouraging new and exciting young talent, we’re investing in the future. We aim to realise dreams by evolving new technologies and new approaches. See how we’re making the future a reality with the unveiling of our Intelligent Personal Cockpit at the Geneva Motor Show.

No matter what the future of automotive design and technology looks like, Hyundai will be leading the way.